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I researched into how visually impaired people view art and read with help from Embossing, Audio Description, the use of the Braille code and other tactile elements that involve touch. I placed all these elements together to create a concept that could be used on any vinyl cover to present the imagery across to visually impaired people.
Whilst researching I also came across this Visual Braille font which I downloaded and used throughout all the physical concepts of the vinyl and the marketing.
![](https://cdn.myportfolio.com/ee2e8351-8cac-4861-9618-6c6d2c284369/7e4bd772-1730-48e1-87df-ae8b4a96a7b7_rw_1920.png?h=b60d4bd39a2ce8c70aadfc89ce1d0771)
![](https://cdn.myportfolio.com/ee2e8351-8cac-4861-9618-6c6d2c284369/e3a86785-fc11-4cc9-b894-07ad4d029220_rw_1920.png?h=232890072fe920f938e020750966acf8)
![](https://cdn.myportfolio.com/ee2e8351-8cac-4861-9618-6c6d2c284369/db33d530-f8da-47e3-b9b4-7f6db4c8f92c_rw_3840.png?h=459ace1c8ffa46baf6beb631486bd8d5)
The album art description codes would help further the immersive experience of the 3D album art work.
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I created an app to use the album art codes, in the style of the modern user - friendly streaming services.
![](https://cdn.myportfolio.com/ee2e8351-8cac-4861-9618-6c6d2c284369/26c90f80-e3a7-42f4-93ef-e431f46a3536_rw_3840.png?h=3115d146d2814b873dd2cc28d0cc1dae)
To support visually impaired users. Accessibility features such as spoken instructions had to be Implemented
![](https://cdn.myportfolio.com/ee2e8351-8cac-4861-9618-6c6d2c284369/d171c032-a81e-4989-851b-a2df98daa749_rw_1920.png?h=613ca8e205d7ef5f6e091fa0d108b213)
![](https://cdn.myportfolio.com/ee2e8351-8cac-4861-9618-6c6d2c284369/21661908-b956-4a91-a3dd-751fd6d8db13_rw_1920.png?h=10c4956aeef047365a53ce6e067eca38)
To make sure that visually impaired people get first priority of the records I came up with a subscription service that ensures people get at least one vinyl every month from Feel The Music. The service would also allow subscribers access to a chat community forum on the popular Discord App. This creates a community for visually impaired people and anyone to discuss music and artwork.
![](https://cdn.myportfolio.com/ee2e8351-8cac-4861-9618-6c6d2c284369/6c857285-3681-4439-ab91-53e89cad4136_rw_3840.png?h=99c9977e15f19b12b64d5bd2f7c8cde7)
For the marketing I created a form of tactile Fly posters with the Visual braille font that can be read and felt by the viewer. The album on could also be felt by touch on this.